Voice is a vital part of your content strategy

Voice is a vital part of your content strategy

Voice. It’s a word we hear all our lives, but it’s not often used in conjunction with corporate growth. Yet a strong voice is a vital component of any content strategy. Voice is simple, yet arriving at what works and what doesn’t can be a complex...
Bad writing makes us want to fight

Bad writing makes us want to fight

Do you ever feel tense or angry after reading something? Do you ever feel a level of stress that you didn’t have when you started? Does it feel like a chore to finish? And how do you feel when you’re done? Happy? Sad? Or ready to fight someone? Sometimes...
Are you listening?

Are you listening?

Sometimes, the best thing you can do is listen. Whether you’re in a meeting with colleagues all raising their hands to talk at the same time, on a first date, or sitting in a cafe with a laptop and a lukewarm coffee, hoping for inspiration to strike, often the...
The value of vacations and long lunches

The value of vacations and long lunches

The title of a post I read recently in Forbes was a little misleading: Want to Succeed? Don’t Check Your Email – and Work Out at Lunch. But never mind that, because what writer Erika Andersen actually had to say was interesting and worthwhile. Don’t...
NPR’s Scott Simon on ‘How to Tell a Story’

NPR’s Scott Simon on ‘How to Tell a Story’

In the video below, NPR’s Scott Simon has some extremely sensible thoughts on storytelling that are well worth hearing. Plus, he’s simply a good speaker and storyteller himself. Start watching, and see if you aren’t immediately compelled to...
Don’t let the dark side suck you in

Don’t let the dark side suck you in

I used to think it was much cooler to be a pessimist. The darkness just drew me in. Unlike the bright, happy optimists I’ve known, pessimism was all about ‘reality,’ and therefore it had more depth. Life was not going to be all sweet smells and...