Latest Blog Posts
Voice is a vital part of your content strategy
Voice. It’s a word we hear all our lives, but it’s not often used in conjunction with corporate growth. Yet a strong voice is a vital component of any content strategy. Voice is simple, yet arriving at what works and what doesn’t can be a complex... read more
Bad writing makes us want to fight
Do you ever feel tense or angry after reading something? Do you ever feel a level of stress that you didn’t have when you started? Does it feel like a chore to finish? And how do you feel when you’re done? Happy? Sad? Or ready to fight someone? Sometimes... read more
Are you listening?
Sometimes, the best thing you can do is listen. Whether you’re in a meeting with colleagues all raising their hands to talk at the same time, on a first date, or sitting in a cafe with a laptop and a lukewarm coffee, hoping for inspiration to strike, often the... read more
Creative writing teacher calls creative writing programs a waste of time
Author Hanif Kureishi went on record last month in U.K. paper the Independent, calling creative writing courses a “waste of time.” And he should know — he’s a creative writing teacher. Yes, that’s right. The author of The Buddha of... read more
The value of vacations and long lunches
The title of a post I read recently in Forbes was a little misleading: Want to Succeed? Don’t Check Your Email – and Work Out at Lunch. But never mind that, because what writer Erika Andersen actually had to say was interesting and worthwhile. Don’t... read more
NPR’s Scott Simon on ‘How to Tell a Story’
In the video below, NPR’s Scott Simon has some extremely sensible thoughts on storytelling that are well worth hearing. Plus, he’s simply a good speaker and storyteller himself. Start watching, and see if you aren’t immediately compelled to... read more
Don’t let the dark side suck you in
I used to think it was much cooler to be a pessimist. The darkness just drew me in. Unlike the bright, happy optimists I’ve known, pessimism was all about ‘reality,’ and therefore it had more depth. Life was not going to be all sweet smells and... read more
‘You just have to fight your way through it’
It’s natural that we, as human beings, when we decide that we want something, we want it as soon as possible. Maybe it’s getting of debt and increasing our income; or maybe it’s acquiring a new skill, such as being able to speak a language, or... read more
What are your writing goals?
Maybe you have a writing assignment given to you by someone else–an interview with a local school board member, a review of the new Arcade Fire single, or a recap of a trip you took to Belize for the local Sunday paper. Or maybe you simply have a specific... read more
Memory is personal and always changing
Do you remember what you did last night? No, really, think about it. Can you run through exactly what happened, piece by intimate little piece? Maybe you can see it as clearly as the cup of coffee in front or you…or, maybe it’s already getting fuzzy. Now... read moreAbout
What is your voice?