Does your business or website have a voice? What is that voice, and is it a key part of your content marketing materials and your overall content strategy? Is it strong, consistent, and connecting with your users? Find your voice and focus your message. Your audience will thank you.
What Is Content Strategy?
Content strategy begins with a clear understanding of your core business values coupled with audience research. Are you reaching the people and places you are aiming for?Find Your Voice
What is the ‘voice’ you are using in your communications? It has more impact than you may initially imagine. Is it in line with your core business goals? Does it connect with your audience? And is it part of your overall content strategy? Let’s take a look.Where To Start
From writing advice and idea inspiration to content management and creating the right voice for your business, these are a few of the more popular blog posts. If you’re looking for free tips and tricks, start here.Recent Blog Posts:
Creative writing teacher calls creative writing programs a waste of time
Author Hanif Kureishi went on record last month in U.K. paper the Independent, calling creative writing courses a “waste of time.” And he should know — he’s a creative writing teacher. Yes, that’s right. The author of The Buddha of... read more
The value of vacations and long lunches
The title of a post I read recently in Forbes was a little misleading: Want to Succeed? Don’t Check Your Email – and Work Out at Lunch. But never mind that, because what writer Erika Andersen actually had to say was interesting and worthwhile. Don’t... read more