Does your business or website have a voice? What is that voice, and is it a key part of your content marketing materials and your overall content strategy? Is it strong, consistent, and connecting with your users? Find your voice and focus your message. Your audience will thank you.
What Is Content Strategy?
Content strategy begins with a clear understanding of your core business values coupled with audience research. Are you reaching the people and places you are aiming for?Find Your Voice
What is the ‘voice’ you are using in your communications? It has more impact than you may initially imagine. Is it in line with your core business goals? Does it connect with your audience? And is it part of your overall content strategy? Let’s take a look.Where To Start
From writing advice and idea inspiration to content management and creating the right voice for your business, these are a few of the more popular blog posts. If you’re looking for free tips and tricks, start here.Recent Blog Posts:
Don’t let the dark side suck you in
I used to think it was much cooler to be a pessimist. The darkness just drew me in. Unlike the bright, happy optimists I’ve known, pessimism was all about ‘reality,’ and therefore it had more depth. Life was not going to be all sweet smells and... read more
‘You just have to fight your way through it’
It’s natural that we, as human beings, when we decide that we want something, we want it as soon as possible. Maybe it’s getting of debt and increasing our income; or maybe it’s acquiring a new skill, such as being able to speak a language, or... read more