Does your business or website have a voice? What is that voice, and is it a key part of your content marketing materials and your overall content strategy? Is it strong, consistent, and connecting with your users? Find your voice and focus your message. Your audience will thank you.
What Is Content Strategy?
Content strategy begins with a clear understanding of your core business values coupled with audience research. Are you reaching the people and places you are aiming for?Find Your Voice
What is the ‘voice’ you are using in your communications? It has more impact than you may initially imagine. Is it in line with your core business goals? Does it connect with your audience? And is it part of your overall content strategy? Let’s take a look.Where To Start
From writing advice and idea inspiration to content management and creating the right voice for your business, these are a few of the more popular blog posts. If you’re looking for free tips and tricks, start here.Recent Blog Posts:
Memory is personal and always changing
Do you remember what you did last night? No, really, think about it. Can you run through exactly what happened, piece by intimate little piece? Maybe you can see it as clearly as the cup of coffee in front or you…or, maybe it’s already getting fuzzy. Now... read more
The power of storytelling
The more I read about how to improve one’s writing, the more I come back around to storytelling. It’s the heart and soul. Stories are everyone, just stop and think about it for a minute. When you get together with family friends, for instance, what... read more