Does your business or website have a voice? What is that voice, and is it a key part of your content marketing materials and your overall content strategy? Is it strong, consistent, and connecting with your users? Find your voice and focus your message. Your audience will thank you.
What Is Content Strategy?
Content strategy begins with a clear understanding of your core business values coupled with audience research. Are you reaching the people and places you are aiming for?Find Your Voice
What is the ‘voice’ you are using in your communications? It has more impact than you may initially imagine. Is it in line with your core business goals? Does it connect with your audience? And is it part of your overall content strategy? Let’s take a look.Where To Start
From writing advice and idea inspiration to content management and creating the right voice for your business, these are a few of the more popular blog posts. If you’re looking for free tips and tricks, start here.Recent Blog Posts:
One word in front of the other
What are you writing about? Whether it’s a short story or business document, what is it that you’re trying to communicate? What is your point? What is your story? In some ways these should be easy questions to answer. Unfortunately, it doesn’t always... read more
Finding inspiration: an easy writing exercise using books
As I’ve said before, when you’re feeling blocked, or simply don’t know what to write about, it’s time to put the pen down and seek inspiration. The good news is that there are points of inspiration all around you. One trick that has worked for... read more