Does your business or website have a voice? What is that voice, and is it a key part of your content marketing materials and your overall content strategy? Is it strong, consistent, and connecting with your users? Find your voice and focus your message. Your audience will thank you.
What Is Content Strategy?
Content strategy begins with a clear understanding of your core business values coupled with audience research. Are you reaching the people and places you are aiming for?Find Your Voice
What is the ‘voice’ you are using in your communications? It has more impact than you may initially imagine. Is it in line with your core business goals? Does it connect with your audience? And is it part of your overall content strategy? Let’s take a look.Where To Start
From writing advice and idea inspiration to content management and creating the right voice for your business, these are a few of the more popular blog posts. If you’re looking for free tips and tricks, start here.Recent Blog Posts:
How to get started
So you want to improve your writing skills. That’s great! Setting that as a goal is a good thing. But now…where to start? How to start? What is the road ahead? Let’s start by…starting. By writing. Anything, whatever comes to mind. Open the... read more
Where have all the English majors gone?
I read a piece in the New York Times earlier this summer about English majors. Titled “The Decline and Fall of the English Major,” it was written by a nonfiction writing teacher who pointed out that the number of English majors has drastically declined in... read more